Olli Salumeria Previews New Products and Record Marketing Plans at 2022 Summer Fancy Food Show
OCEANSIDE, Calif. (June 10, 2022) — Olli Salumeria (Fancy Foods Show Booth #3239), the only Italian salami brand that makes preservative free salami in the U.S. according to the multigeneration traditions of one of Italy’s foremost salami families, is exhibiting at the 2022 Summer Fancy Food Show for the 12th time this week – however this year’s Olli product showings and samplings at the Javits Center in New York City are anything but ordinary for the Oceanside, Calif.-based company.
Olli Salumeria will be using the show to sample its fastest-growing product lines – Olli® Snack Packs and Olli® Antipasto Trays, including the newest flavor: Pepperoni and Antipasto Tray with Salami, Cornichons & Onions and Cheddar Cheese Curds. As an exclusive for show attendees, Olli Salumeria will offer a first-ever preview of its newest product offerings launching later this year, OlliÒ Salamini and OlliÒ Salamini Snacks.
The company is also leveraging the show as the first phase of a multiyear advertising, promotional and distribution initiative that will introduce its 100% antibiotic - and nitrate-free salami products to more retailers, discriminating foodies and all-natural snack lovers in 2022-23 than ever before.
While details of the marketing push will be unveiled in the coming weeks, President Oliviero Colmignoli can confirm that it will be the largest, most integrated campaign in the 12 years that Olli has been making salami in the U.S.
“We’re seeing a dramatic increase in the number of retailers and consumers who are discovering that it is possible to make slow-cured nitrate- and antibiotic -free Italian salami in the U.S. without sacrificing the authentic taste of Italy,” said Colmignoli. “Olli Salumeria is no longer the industry’s best-kept secret – so now’s the perfect time to leverage this momentum to take Olli to a new level of customer awareness, product trial and loyalty.”
Led by Colmignoli, the grandson of cured-meat legend Ferruccio Fiorucci, Olli Salumeria is driven to introducing Americans to the sweeter, less acidic taste of salami slow-cured in the Italian method. From state-of-the-art processing facilities in Oceanside, Calif., which Oliviero and his team selected for its Mediterranean climate, Olli combines genuine Italian recipes, curing techniques, never heat treated and quality with a commitment to being the first 100% preservative free Italian salami producer in America.
Attendees of the 20220 Summer Fancy Food Show can enjoy an exclusive preview of Olli’s newest high-protein product, Olli® Salamini, including samplings of the Original, Smoked, Pequin and Bourbon flavor varieties, and OlliÒ Salamini Snacks, which include Salamini and cheddar cheese curds in a convenient two-compartment tray. Olli Salamini and Snack products will be official launched later this year and supported with a fully integrated marketing campaign throughout 2023.
Olli will also be offering samples of two of its fastest-growing product lines:
Olli Salumeria Snack Packs (5 SKUs): Authentic Olli Pepperoni, Genoa, Sopressata, Calabrese or Prosciutto salami paired with Mozzarella, Fontina, Asiago or Cheddar cheese and La Panzanella Crackers.
Olli Antipasto Trays (6 SKUs): Featuring three variety trays (two varieties of Olli Salami paired with cheeses, olives or cornichons) and three all-meet trays.
Olli can be found nationally at Walmart and on Amazon, at select Whole Foods and Albertsons locations, and at an increasing number of regional supermarkets and specialty retailers across the country.
For more information on the Olli story, curing technique and products, visit www.olli.com or follow Olli Salumeria Americana on Facebook and Instagram.
For sales info, contact Marco Terenghi email: [email protected].